Why Some Companies Collapse While Others Explode in Growth
In an industry where many direct selling companies are downsizing—or shutting their doors entirely—LifeWave is breaking records and rewriting the future.
Over the past five years, the multi-level marketing (MLM) industry has experienced significant upheaval, with several companies either shutting down or transitioning away from the traditional MLM model. Concurrently, companies like LifeWave have demonstrated remarkable growth and resilience. 
📉 MLM Companies That Shut Down or Transitioned Away from MLM (2021–2025)
❌ Companies That Shut Down
• Modere Shuts Down U.S. Operations (This week)
After years of struggling to maintain momentum, Modere has officially closed its doors in the U.S., marking the end of an era for one of the more prominent wellness-focused MLMs. Known for its “clean label” products and sleek branding, Modere once captured attention in the health and beauty space. But behind the scenes, shifting consumer trust, competition, and internal restructuring signaled trouble.
This shutdown adds Modere to the growing list of MLMs exiting the space or drastically downsizing in recent years—proving that flashy marketing and product lines aren’t enough without sustainable leadership, compensation models, and true innovation.
• Epicure (2025): Abruptly ceased operations in early 2025, leaving distributors without prior notice. 
• Thirty-One Gifts (2024): Announced closure by December 31, 2024, after years of declining revenue. 
• Tupperware (2024): Filed for bankruptcy amid declining sales and operational challenges. 
• Avon North America (2023): Filed for bankruptcy due to a combination of lawsuits and declining sales. 
• Beautycounter (2024): Dissolved operations in 2024.
🔄 Companies That Transitioned Away from MLM
• Beachbody (BODi) (2024): Shifted to an affiliate model, citing the MLM model as “outdated and unsustainable.” 
• Rodan + Fields (2024): Transitioned to a direct-to-consumer affiliate model, eliminating multi-level commissions. 
• Seint (2024): Moved away from the MLM structure, adopting a different sales approach.
• Pure Romance (2023): Abandoned the MLM model in favor of a retail-focused, omnichannel strategy. 
• Color Street (2025): Modified its compensation plan, moving away from traditional MLM practices. 
🚀 LifeWave’s Continued Growth
In contrast to the challenges faced by many MLM companies, LifeWave has experienced substantial growth.
Meanwhile, LifeWave is celebrating 20x growth in just 5 years, launching new international branches (like Kaohsiung), and being named the #1 Growth Company in the World of Direct Selling by DSN Global 100.
The difference?
Innovation meets integrity.
LifeWave isn’t just selling products—it’s transforming how we view health, energy, and human potential through frequency-based phototherapy technology.
People aren’t just buying patches—they’re experiencing energy shifts, better sleep, emotional balance, and performance upgrades that speak for themselves.
The result?
While others are retracting, we’re expanding.
While others are laying off, we’re signing up.
While others are fading out, LifeWave is just getting started.
Want to see why thousands are joining the wave?
Ask me about a 90-day money-back-guaranteed frequency calibration experience and to get a free health analysis based on Chinese and Ayurvedic face reading before determining which patch protocols might work best for your particular needs or contact me on Facebook to join my wellness education group: https://www.facebook.com/share/18pWNkTj3s/?mibextid=wwXIfr
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